Delivering a strong visual experience is key when it comes to building a successful app, website, digital product and user flow. The visual content available within your application makes a huge impact— so does the user’s process of discovering and using that content. Your customers expect a fast, reliable, and visually engaging result every time or they may stray from your product.
For brands like Adobe, Mural, and Typeform, empowering users with beautifully designed icons they need to express themselves is paramount. Noun Project’s Icon API has helped these companies and hundreds more connect to a vast, diverse library of icons that aren’t just functional, but deeply resonant.
Looking for the best API for vector icons? Need a way to instantly integrate millions of SVG and PNG icons, all customizable in color and size? You can create a free account here! Let’s explore how top brands are leveraging Noun Project’s Icon API to create more thoughtful, inclusive user experiences.
What Makes Noun Project’s Icon API Different
Noun Project’s SVG Icon API isn’t just a repository of icons; it’s a toolkit for fostering creativity and inclusivity in digital spaces. With millions of fully customizable icons at your disposal, you’re equipped to build a product that looks stunning, reinforces representation and diversity, and supports independent artists worldwide.
Whether you’re a developer, a designer, or a product manager, you understand the importance of visual consistency and accessibility in every user journey.
Noun Project’s Icon API brings that consistency to life with a few lines of code.
- What You Get:
- 7 Million+ Icons: Our collection includes a broad spectrum of UI/UX icons, character and people icons, data icons, marketing icons, business intelligence icons, transportation icons, food & drink icons, and thousands of other categories. With a selection this inclusive, your product designs resonate with diverse audiences.
- Customization: Easily tailor colors, sizes, and formats to fit your brand and enhance accessibility.
- Seamless Integration: With excellent documentation, integrating this resource into your product is simple and straightforward.
- 7 Million+ Icons: Our collection includes a broad spectrum of UI/UX icons, character and people icons, data icons, marketing icons, business intelligence icons, transportation icons, food & drink icons, and thousands of other categories. With a selection this inclusive, your product designs resonate with diverse audiences.
Hundreds of brands have discovered that Noun Project’s Icon API is more than just a visual asset—it’s a tool for storytelling, for building connections with customers, and for making the digital world more inclusive.
Case Study #1
Adobe: Enabling Creativity for All With Icons in Adobe Express
Adobe Express enables anyone to make stunning graphics, videos, websites and more. Since 2013, Adobe’s been empowering their users with Noun Project’s Icon API.
The platform is built to help you create anything you need, all in one place. With intuitive tools that let you remove backgrounds, animate text, add your brand elements, and more, you can customize designs for any print or web output and add Photoshop-quality effects in a snap.
For marketers, founders, solopreneurs and creators of all kinds, Adobe Express helps demystify the design process so your graphics-team-of-one can whip up stunning visuals from scratch or build from a template more quickly than ever. Best of all, Adobe Express uses Noun Project’s Icon API to bring a diverse and extensive library of icons to their design builder, alongside text, graphic assets, and even Adobe Stock photos.
The Challenge
Adobe Express users needed access to a vast library of icons that would allow them to bring their creative visions to life – a collection of icons as unique as the users that trust Adobe.
The Solution
With the Noun Project API, Adobe Express integrated millions of stunning icons directly into its platform.
Millions of users—from novice creators to seasoned designers—were instantly able to find and use icons that speak to their creative needs quickly and effortlessly.
The Impact
- Users were immediately empowered to create beautiful and unique content with access to exclusive icons from Noun Project’s Icon API.
- The seamless integration of over 5 million icons into the app’s design workflow removed barriers to creativity for their users, creating a visually delightful experience.
- Customization options ensured that every project maintained a unique brand identity and scalability for millions of different users and use cases, from independent designers to large brands.
With Noun Project’s Icon API, Adobe delivered a much more compelling user experience that allowed for professional-level design work in an easy-to-use platform.
Want to learn more about this partnership? Read more here.
Case Study #2
Typeform: Driving Engagement Up With Icons
Typeform is an online builder for beautiful and people-friendly forms, quizzes, surveys and more. With a robust set of tools that allow you to create sleek, polished forms that ask just one question at a time – like a conversation – Typeform brings a more human side to survey-making that keeps your audience engaged.
With Typeform, it’s all about the way you ask your questions – and simplifying the format of your survey can result in higher completion rates as users won’t feel overwhelmed.
To make their forms even friendlier, since 2014 Typeform has used Noun Project’s Icon API to offer “Picture Choice” questions. Instead of reading through a text-based set of multiple-choice answers that carry a heavier cognitive load, users can select a concise icon (or set of multiple icons) for their answer.
Replacing text with images has been proven to aid learning and retention, so before spelling out each of your survey questions, consider whether an icon could suffice instead.
The Challenge
Typeform users wanted to create surveys that were not just functional, but visually engaging—surveys that would capture attention and drive higher response rates.
It’s common knowledge that long, text-heavy surveys are not exciting to fill out, which results in higher rates of dropoff due to fatigue. Typeform wanted to enrich the user experience of survey taking by replacing lengthy, static text with icons that represented a user’s answers.
The Solution
By integrating Noun Project’s API, Typeform enabled users to easily add visually striking icons and symbols to their surveys, enhancing both form and function.
Within the Typeform UI, a user can easily search and select icons without the burden of leaving their survey or dealing with a cumbersome download-and-upload process.
In a few clicks, Typeform allows you to build fun and engaging surveys that leave a lasting impression and save users time.
The Impact:
- Typeform surveys are now more engaging, with icons helping to guide respondents through the experience.
- Surveys built with icons in Typeform reduce time for respondents – less reading equals less time spent on each question, which may increase completion rates, better data, and stronger insights.
- Users save time while crafting more impactful surveys without leaving Typeform’s UI, leaving more time to focus on delivery and data analysis.
Want to learn more about this partnership? Read more here.
Case Study #3
Mural: Using Icons To Transform Team Collaboration
Mural is a digital environment designed to make collaboration visual, accessible, and engaging for your entire team. Beyond being a fast and convenient digital whiteboard tool, Mural provides guidance for teams and fresh ideas to help people share what’s on their mind.
From brainstorm meetings to product launches and charting future growth, Mural helps teams break ideas down visually and find alignment on their next steps.
Best of all, Mural uses Noun Project’s Icon API to make visual collaboration even easier and help team members distill complex ideas down to their most basic, digestible forms.
The Challenge
For Mural, effective collaboration often hinges on the ability to communicate visually. But not every team has a dedicated designer or the time to create custom visuals.
Users trust Mural to be their go-to for quickly and effectively communicating a vision. Visuals like icons are proven to lighten the cognitive load and help us recall information more readily than text alone.
Mural faced the challenge of building a library of cohesive assets that would allow teams to collaborate openly without the luxury of a dedicated design role. They needed a wide variety of visual assets within their tool.
The Solution
By integrating Noun Project’s Icon API, Mural gave its users the power to visualize ideas in real-time, enhancing communication and collaboration across teams.
Mural’s tool now includes access to millions of icons that can illustrate ideas much faster and more clearly than possible with simply using text.
Noun Project’s integration into Mural can help teams express and quickly grasp new, complex ideas.
The Impact:
- Teams can express complex ideas visually, making meetings and sprints more productive and aligned.
- Noun Project’s API unlocked a vast icon library, ensuring that every concept finds its visual match, fostering creativity in collaborative spaces.
- The ease of use encourages broader adoption, with even non-designers finding value in the tool.
“With the Noun Project library in Mural, you can instantly search for and grab the most relevant icons and bring them into your conversation in real time.”
– David Chin, Design Strategist at Mural
Want to learn more about this partnership? Read more here.
Conclusion
If you are building an app, digital product, or a website – you know every interaction counts. Visual impact is at the top of the list of factors that influence user sentiment.
For brands like Adobe, Mural, and Typeform, Noun Project’s Icon API isn’t just a utility—it’s a partner in delivering exceptional, inclusive digital experiences.
Noun Project’s API doesn’t just provide icons; it offers a way to make those interactions more compelling and meaningful.
By integrating this resource, they’re empowering users to create, collaborate, and engage in ways that are authentic and impactful.
Whether you’re scaling a startup or refining an enterprise product, Noun Project’s Icon API gives you the flexibility and depth to create experiences that resonate with all users.
If you’re looking to enhance your app or product’s UX with high-quality, customizable visuals, Noun Project’s Icon API is the tool you need.
Key Features of Noun Project’s Icon API:
- Unlimited calls per month
- SVG and PNG icon formats
- Quick icon customization tools
- Search suggestions
- Term & icon blocklist
- Priority support
Ready to learn more? Contact our sales team for pricing and easy setup and we’ll reply within 1 business day, or try it free here.
