Free 2023 Marketing and Social Media Content Calendar

Use Noun Project's 2023 Content Calendar to plan all your marketing and social media content needs.

Get a head start on planning your marketing and promotion activities throughout 2023 with our free content calendar.

Whether you’re a marketer, social media manager, or small business owner, you can view some of the holidays, milestone events, month-long themes and seasonal observations occurring throughout the year that we’ve compiled alongside a treasure trove of content linked for your use.

Table of Contents:

January 2023 Dates & Holidays

Running photo by Flamingo Images; New Year’s Resolutions icons by Guilherme Simoes

January is all about fresh starts, renewed commitments, and opening up new chapters. Discover motivational content that focuses on optimism, self-care, and rising to the occasion to meet resolutions. As cozy winter scenes continue, round out your materials with aspirational content focused on encouragement, goal-setting, fitness, and new beginnings. 

January 16th is also Martin Luther King, Jr. Day, in honor of the late Civil Rights icon. 

National Hobby MonthIcons | Photos
WinterIcons | Photos
1: New Year’s DayIcons | Photos
13: National Sticker DayIcons | Photos
22: Lunar New YearIcons | Photos

February 2023 Dates & Holidays

Man pouring champagne photo by Jacob Lund; Valentine’s Day icons by Lucky Day

February is Black History month, where we celebrate and honor the contributions of Black artists, thinkers, pioneers, and change-makers throughout history. Valentine’s Day (Feb 14th) also occupies the public conscious as we celebrate love in all its forms. Think romantic reds, pinks, hearts, champagne, and cuddled-up couples.

And don’t forget Punxatawney Phil on February 2nd, Groundhog’s Day

FriendshipIcons | Photos
LoveIcons | Photos
4: World Cancer DayIcons | Photos
5: Lantern FestivalIcons | Photos
12: Super Bowl SundayIcons | Photos
14: Valentine’s DayIcons | Photos
17: Random Acts of Kindness DayIcons | Photos
21: Mardi GrasIcons | Photos

March 2023 Dates & Holidays

Women in STEM photos from Library of Congress; Redefining Women icon collection by Iconathon

March is Women’s History Month– the perfect occasion to elevate female voices and reexamine the progress of female representation in the media. It’s also the time to start looking forward to springtime: bright florals, colorful visuals and new growth.

Learn about our special initiatives like the Redefining Women icon collection or the Empowered Women and Women in STEM photo collections.

Celebrate March 21st – Downs Syndrome Awareness Day – with the heartfelt work of photographer Denis Kuvaiev.

Women’s History MonthIcons | Photos
8: HoliIcons | Photos
8: International Women’s DayIcons | Photos
14: Pi DayIcons | Photos
17: St. Patrick’s DayIcons | Photos
22: Ramadan BeginsIcons | Photos
22: World Water DayIcons | Photos
31: International Trans Day of VisibilityIcons | Photos

April 2023 Dates & Holidays

Butterfly photo by Wbulls; Spring icons by Lima Studio

April is Earth Month, in which people put their focus on environmental causes and appreciation of nature and the outdoors. While no shortage of doom and despair tend to dominate environment-related news cycles, photo and icon download trends point upwards: awe, wonder, regeneration and stewardship – with an inspired appreciation for the planet and its flora and fauna.

Make the most of bright spring colors, pastel shades and floral motifs during Good Friday, Passover, and Easter Sunday.

Jazz Appreciation MonthIcons | Photos
Celebrate Diversity MonthIcons | Photos
SpringtimeIcons | Photos
1: April Fools’ DayIcons | Photos
9: EasterIcons | Photos
18: Tax DayIcons | Photos
20: 420Icons | Photos
22: Earth DayIcons | Photos

May 2023 Dates & Holidays

Tulips & Daffodils photo by Alina Kholopova; Spring & Summer icons by Amethyst Studio

May is the peak of spring and holds the promise of summer: good weather and sunnier days ahead. It is also both Asian & Pacific Islander Heritage Month and Mental Health Awareness Month – both of which serve as a reminder to look after the self and the greater community. Find cheery photos and icons of flowers in bloom, Mother’s Day bonding, and content focused on mental wellness.

Mental Health Awareness MonthIcons | Photos
Older Americans MonthIcons | Photos
1: May DayIcons | Photos
2 – 6: Teacher Appreciation WeekIcons | Photos
4: Star Wars DayIcons
5: Cinco de MayoIcons
14: Mother’s DayIcons | Photos
29: Memorial DayIcons | Photos

June 2023 Dates & Holidays

Couple on Balcony Photos by Javier Sanchez Mingorance; Happy Summer icon collection by Alvaro Bueno

June marks the start of Summer and Pride Month: carefree days and celebration. Find diverse and inclusive photos that celebrate the LGBTQ+ community and culture in all of its forms, and icons that usher in those good summer vibes: outdoor recreation, leisure, fun, and Father’s Day. 

June 19th marks Juneteenth, and at the end of the month Muslim holiday Eid al-Adha falls on June 29th

Pride MonthIcons | Photos
SummerIcons | Photos
Road TripsIcons | Photos
8: World Oceans DayIcons | Photos
18: Father’s DayIcons | Photos
21: Summer SolsticeIcons | Photos

July 2023 Dates & Holidays

Hiking photo by Jacob Lund; Camping icons by N. Style

In the peak of summer, July is alternately known as National Parks Month, Recreation Month, Picnic Month, or Grilling Month. If you haven’t noticed, a certain trend is emerging here: calls to get outside, enjoy the great outdoors, and soak up as much summer as possible.

National Parks MonthIcons | Photos
Recreation MonthIcons | Photos
Picnic MonthIcons | Photos
Grilling MonthIcons | Photos
4: Independence DayIcons | Photos
16: Ice Cream DayIcons | Photos
17: World Emoji DayIcons | Photos

August 2023 Dates & Holidays

School Exam photos by Atlas Studio; School & Office Supply icons by Claire Skelly

August begins Back-to-School season. It’s time to prep for an exciting year ahead with our free teacher resources, classroom-friendly photos, and educational icon collections that make lessons even more memorable. 

Back to SchoolIcons | Photos
National Dog MonthIcons | Photos
8: International Cat DayIcons | Photos
19: World Photography DayIcons | Photos
26: National Dog DayIcons | Photos

September 2023 Dates & Holidays

Alpine Autumn photo by Daniela Simona Temneanu; Autumn Leaves icons by FreshIcon

September continues back-to-school season and marks the transition into fall. Start getting your knit caps ready and snuggle up with a PSL as you browse hundreds of cozy photos of changing leaves, and quaint icon collections that serve a delightful touch of Cottage-core. 

September 15 also marks the beginning of Hispanic Heritage Month, which continues until October 15th. 

The Jewish holidays of Rosh Hashanah and Yom Kippur also fall on the 16th and 25th, respectively. 

AutumnIcons | Photos
Pet Rescue MonthIcons | Photos
4: Labor DayIcons | Photos
21: International Day of PeaceIcons | Photos

October 2023 Dates & Holidays

Halloween flat lay photo by Zamurovic Brothers; Halloween icons by Monkik

Two words: Spooky Season. As we approach the haunted holiday, get ready to spook up some autumnal delights with hundreds of Halloween icon collections, from the cute & kid-friendly to the utterly macabre (and several shades of spooky hilarity in between). Need to take your Halloween spirit beyond the screen? Check out some of our Halloween craft ideas.

Breast Cancer Awareness MonthIcons
Disability Employment Awareness MonthIcons | Photos
Pizza & Pasta MonthIcons | Photos
9: Indigenous Peoples’ DayPhotos
11: National Coming Out DayIcons | Photos
31: HalloweenIcons | Photos

November 2023 Dates & Holidays

Child and dog in hay photo by Paulo Sousa; Thanksgiving icons by Postcat Studio

November is all about food, feasts, and family – and taking stock of all the things you’re grateful for. As those Autumn vibes continue, however, don’t neglect to start gearing up for the Christmas season, the commercially busiest time of year – especially to help audiences get their shopping done in time. 

In the U.S., November also marks American Indian Heritage Month, a chance to acknowledge the many contributions and achievements of native peoples.

American Indian Heritage MonthIcons | Photos
Movember / No-Shave NovemberIcons | Photos
2: Dia De Los MuertosIcons | Photos
7: Election DayIcons | Photos
11: Veterans DayIcons | Photos
12: DiwaliIcons | Photos
23: Thanksgiving DayIcons | Photos
24: Black FridayIcons | Photos
25: Small Business SaturdayIcons | Photos
27: Cyber MondayIcons | Photos
28: Giving TuesdayIcons | Photos

December 2023 Dates & Holidays

Christmas Sleigh photo by Zamurovic Brothers; Christmas icons by Laymik

Snowflakes, hot cocoa, scarves, sleigh rides and gifts: the holidays are here and December is all about merrymaking. Find cheery and festive photos of family gatherings, Christmas decorations and Hanukkah icons to make the season bright. As another year draws to a close, December is also a time for reflection and retrospection. 

WinterIcons | Photos
Winter SportsIcons | Photos
8: First day of HanukkahIcons
21: Winter SolsticeIcons | Photos
24: Christmas EveIcons | Photos
25: Christmas DayIcons | Photos
26: KwanzaaIcons
31: New Year’s EveIcons | Photos

Using Icons and Photos in Your Content

Jeremy Elliott
Jeremy Elliott

Marketing Communications Manager at Noun Project, Designer and Illustrator.

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