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Design Icons: Grace Ling, Founder of Design Buddies, On Personal Branding for Creatives

Design Icons: Grace Ling, Founder of Design Buddies, On Personal Branding for Creatives

In this post, we distill insights from a live interview with Grace Ling, founder of Design Buddies, about personal branding for creatives.

We explore Grace’s unconventional career path, from studying bioengineering and computer science to becoming a successful UX designer and community builder, driven by her passion for art, content, and gaming.

The conversation highlights the importance of authenticity and vulnerability in building a personal brand, Grace’s strategies for growing her audience on platforms like LinkedIn and TikTok, and the financial benefits and networking opportunities that have come from her strong online presence.

We also discuss the evolving landscape of the design industry, the impact of new tech, and the value of diversifying interests and focusing on personal growth over rigid career paths.