Plan the Perfect Photoshoot

Follow these steps to plan your perfect photoshoot, from concept to completion

Planning a stock photoshoot can be an exciting and creative endeavor. In this article, we’ll walk you through how to create the perfect photoshoot, from concept to completion.

Use these free photoshoot production document templates, including a sample deck, budget, shot list and call sheets, from Noun Project to help organize your photoshoots.

Step 1: Research

The first step in creating a successful stock photoshoot is to do research on content topics and targeted audiences.

Researching content topics ahead of time will give you an idea of what types of images are popular. Many stock photo websites have a section for popular or trending images. You can browse through these sections to see what images are currently selling. If you’re looking for stock photos that are popular in a specific industry or niche, you can check industry publications or blogs to see what images are being used in articles and marketing materials.

Additionally, researching the audience you are trying to reach can help you create images tailored to their interests and needs–and what types of images are desired by stock photo users.  For example, at Noun Project, designers who download images from our site often choose photos with copy space for mock ups, pitches or social media posts. Business people may look for images of diverse people for presentations.  Educators look for photos such as students, teachers, classrooms, and flat lays with school supplies.

Photo by Oleksandr Latkun

Researching the audience you are trying to reach can help you create images tailored to their interests and needs—and knowing the purpose and goals of the photoshoot will help you decide on the type of images to create, best location and the needed equipment.

Step 2: Determine Your Budget

Determining your budget is an essential step to creating a successful photoshoot. If sourcing a location, gear, lighting, fees will need to be considered. Further, if you hire models for the photoshoot and/or a team to work with you, they will require payment for their time and expertise. However many photoshoots can be created by using gear you already own, by shooting at a free location and by asking friends to assist you.

Photo from Scopio

Step 3: Create a Theme or Concept

A theme in a photoshoot refers to a specific concept or idea that inspires the overall look and feel of the photos for a cohesive outcome.  The theme helps guide the creative direction, selection of clothing, props, location, lighting and post production editing. A theme can be based on a particular subject, a season, emotion, location, time period, or any other creative concept that the photographer wants to convey through the photos.

For example, a theme could be “Beauty in Nature,” where the photographer focuses on capturing the natural beauty of a particular location, such as a forest or beach. Another idea for a theme could be “Bright and Bold” where the images are inspired by strong colors and color combinations.

Photo by Yes Photographers

Lemon photo and lime photo by Yes Photographers

Step 4: Create a Mood Board to Guide the Look and Feel

A mood board for a photoshoot is a visual tool that photographers and creative teams use to communicate and develop the look and feel they want to achieve for their photoshoot. 

Creating a mood board can be an essential part of the pre-production process, as it helps to align the creative vision of the photographer, stylist, hair and makeup artist, and any other team members involved in the shoot. It also helps to make sure that all of your ideas are cohesive and match the overall theme because you can see all of your inspiration in one place. 

Photos by Yes Photographers and Jacob Lund

A mood board can include anything from specific poses, lighting techniques, and camera angles to the overall mood, color palette, and aesthetic of the shoot. By using a mood board, photographers can communicate their vision to the creative team and ensure that everyone is working towards the same creative goal.  It can also serve as a reference point during the shoot to ensure that everyone is on track, working towards the same goal and capturing the desired aesthetic.

Step 5: Create a Shot List or Storyboard

Prior to the photoshoot, it’s essential to create a shot list or storyboard. A shot list is a detailed list of all the images you want to capture during the shoot, while a storyboard is a visual representation of the shots you want to create

Creating a shot list before a photoshoot is important because it helps to ensure that all necessary shots are taken and that time is used efficiently. It also helps to avoid missing any important shots, especially if there are time constraints or other limitations. The shot list can serve as a reference for the photographer and other members of the creative team, and can help to keep everyone on the same page during the shoot.

Creating a storyboard is helpful in a photoshoot because it helps to plan out the shots and ensure that the final product matches the intended message or story. It allows for better communication between the photographer, art director, and other members of the creative team, and helps to identify any potential issues before the shoot takes place.

Step 6: Choose a Location and Time of Day 

Once you have a clear understanding of the purpose and goals of the photoshoot, it’s time to choose a location and time of day. The location you choose will depend on the type of images you need, whether you need an indoor or outdoor shoot, and the kind of background you want. The time of day will also have a significant impact on the type of lighting and mood of the images.

Photo from Scopio // Photo by The Blossom Co.

For example, if the aesthetic of the shoot is natural light that flatters the models, shooting mid day in the sun will produce harsh and unflattering shadows on the model’s face. One of the best times to photograph people for the most flattering light is the “blue hour,” which is about an hour before sunrise or just after sunset. The “golden hour,” just before sunset, is popular for outdoor shoots as it provides a soft, warm, golden glow to images and is flattering to a person’s or model’s face. 

The golden hour is a period of time just after sunrise or just before sunset when the sun is low in the sky and the light is soft and warm. It is a popular time for photographers to take outdoor shots because the light can add a warm, golden glow to the photo, and can also create long, dramatic shadows.

Photos by Paulo Sousa

Step 7: Decide on the Type of Equipment Needed 

The equipment you need will depend on the type of images you’re looking to create. For example, if you’re shooting outdoors, you might need a reflector to bounce light onto your subject. If you’re shooting in a studio, you’ll need lighting equipment, backdrops, and a camera.

Photo of man styling food and photo of man photographing food by Jacob Lund

Review your gear and decide if you will need additional equipment to achieve the desired outcome for your photoshoot. Purchasing gear can be a great investment in the long run, however if your budget does not allow for buying new equipment, you can rent equipment at a local camera store or online.

Step 8: Hire or Gather Models and Props  

If you’re planning a photoshoot that involves models, there are several options. You can work with a modeling agency to source models or reach out to individuals who fit the look you’re going for. Sometimes, friends and family are game!  If photographing people is part of your photoshoot, ensure that all people sign a model release.

If you’re shooting with props, gather what you’ll need for the shoot ahead of time so that you’re ready to go on the day of the shoot.  

Step 9: Coordinate with the Team and Communicate the Plan

Finally, if you’re working with a team to create the photoshoot, it’s essential to coordinate and communicate the plan. Creating and sharing a photoshoot deck with your team will help everyone get on the same page of what to expect for the shoot. Ensure that location, timing and any other necessary details are shared ahead of the shoot to help things run smoothly, including the shot list and mood board.  Even when shooting solo, a mood board, shot list and schedule can still help the shoot stay on track and optimize time. 

Photo by Jacob Lund 

After the Photoshoot

Immediately after the shoot, transfer your images onto a hard drive and upload them to the cloud. Nothing can ruin a photoshoot more than having no pictures to show for it!

When editing your images, straighten crooked horizons or lines, remove dust marks, remove logos and make basic color corrections. Be sure to add relevant keywords and clear and descriptive titles in the metadata of your images. 

After editing is complete, determine which stock sites you will submit your images to and read up on their procedures and requirements on submissions. Make sure to review which licenses are offered to understand how your images can be used after purchase by customers.

Creating photos for a stock site generally has the optimal goal of selling images for passive income. Each site has its own royalty or payout structure, which is how they pay out photographers on sales. At Noun Project, we pay our photographers 60% of a la carte sales on images.

Final Thoughts

Creating a successful photoshoot for stock images involves careful planning. Following these steps and utilizing Noun Project’s free photoshoot production templates can support the best outcome possible in your shoot.

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Click here for a more detailed read on creating beautiful stock photos that sell.

Suzanne Strong
Suzanne Strong

Creative Director for Photos at Noun Project and Photographer

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