As proud Angelenos, we’re excited to partner with amazing organizations throughout Los Angeles to host an Iconathon for the L.A. River on Saturday, July 21st. The Iconathon will focus on developing a set of universally recognized signage for the L.A. River and the surrounding areas. And since the symbols will be placed in the public domain, municipalities around the world will be able to use the River symbols created.
The Los Angeles River is something of a hidden gem in our city. Although it runs right through the heart of L.A., not too many people know about it. This is because early in Los Angeles’ history the River was confined and routed through a series of concrete channels to prevent the kind of catastrophic flooding that occurred in 1938. Confining 80% of the River to these concrete channels resulted in essentially the world’s largest storm drain, causing many citizens to forget there was even a River in the first place. This contributed to rapid deterioration and pollution of the River.
In the past several years there has been a growing grass-roots movement to restore and revitalize the L.A. River and surrounding areas. One of the first voices for this movement was Friends of the Los Angeles River, founded in 1986 by Lewis MacAdams. We are thrilled that Lewis, as well as as Omar Brownson, Executive Director of LA River Revitalization, will be speaking at the event to help us learn more about the significance of the River.
The event will be held at the LALA Gallery, which supports great street artists like JR, Roa, and Shepard Fairey. LALA is tucked into a spacious corner of an old meat packing facility built in 1949, boasting high ceilings and a raw space that is a natural fit for street artists to bring their work inside. The Iconathon will coincide with Bloomfest LA, a fun festival celebrating the Arts District. We’re looking forward to winding down the day with some indie music on the KCRW Stage, great brews and good food!
Date: Saturday, July 21st
Time: 11am to 3pm
Location: LALA Gallery at 1335 Willow Street, 2nd Floor in Los Angeles, CA 90013
Topic: L.A. River
Speaker on “LA River”: Omar Brownson, Executive Director of LA River Revitalization
Speaker on “Symbol Design & User Comprehension”: Edward Boatman, co-founder and Creative Director of The Noun Project
We’re grateful to the following Partners & Supporters for making this Iconathon possible:
American Institute of Architecture, Los Angeles Chapter
City of Los Angeles, Los Angeles River Revitalization
Friends of the Los Angeles River
Los Angeles River Corporation
Mia Lehrer & Associates
LA Creek Freak
LALA Gallery in Arts District
* Image of Buena Vista Broadway Bridge by www.you-are-here.com